➶ The Evolution of Type Free ➬ Author Tony Seddon – Ormskirkremovals.co.uk

The Evolution of Type The History Of Letter Design From Woodcuts To Computer FontsThe Evolution Of Type Examines Landmark Typefaces From The History Of Font Design, From The Type Used By Johannes Gutenberg To Produce His Line Bible, To The Latest Digital Typefaces It Reveals The Meaning Behind Typographic Characters And Shows How The Use Of Type Has Changed Over TimeA Full Spread Is Devoted To Each Typeface And Its Origins Concise Text Describes The Design History And Usage Of The Face, And Its Long Term Impact On The Development Of Typefaces Annotated Enlargements Show The New Features That The Typeface Introduced And Highlight Its Most Important Design CharacteristicsThe Book Is Organized In Six Chapters The Start Of It All The First Typefaces Are Designed In Germany, Italy, France And The Netherlands The Emergence Of Literacy The Popular Desire For Reading Material Drives Invention The First Technological Age Type Foundries Become Big Business And Mass Production Becomes Reality Type Meets Art Typographic Originality And Creative Culture Embrace On An Industrial Scale Type Become Cool Type Influences International Style Today The Second Technological Age Typesetting For The MassesThe Evolution Of Type Has Practical Applications In Many Fields Of Graphic Design General Readers Will Enjoy Learning About Something That They Encounter Every Day They Will Gain An Appreciation For The Unique Characteristics Of A Word Beyond Its Dictionary Definition

10 thoughts on “The Evolution of Type

  1. says:

    It s a lovely book, elegantly laid out, with a restrained use of colour and fonts But Lordy, is it ever dull I think you have to be really, really, really interested in fonts to enjoy this one I was hoping for something that would help explain why the shapes of type would evoke certain associations, but for the most part there s text explaining something like this font was based on the typeform by Frenchie LeParisien in 1740, and redrawn by Person McDesigner who worked at Linotype, but the OpenType font is better because it has the x height of the original, etc., etc., so specific and dry, with occasional mini biographies of the type designers As fun as that sounds, after 10 or 12 iterations of the same kind of information, and the realisation that it s going to continue basically unchanged for another 88 or 90 fonts, well, it s dispiriting This is not a book who prose style compels you to return for unless you re really into that, in which case this is the book for you Every so often one of the essays would grab me a little than usual, but then we d be back to the extreme dryness that permeates the text sorry to be oxymoronic I m sure wetness permeates easily Note 5 stars amazing, wonderful, 4 very good book, 3 decent read, 2 disappointing, 1 awful, just awful I m fairly good at picking for myself so end up with a lot of 4s I feel a lot of readers automatically render any book they enjoy 5, but I grade on a curve

  2. says:

    A superb book for dipping into, and an excellent companion to The Geometry of Type by Stephen Coles, who writes the foreword here The text is interesting, the examples and highlighted features are clear, and a good range of typefaces is covered, many of which will be familiar.If I have any criticism, it s that the examples do not show many glyphs at least a full alphabet would have been nice and it would have been good to see some historical examples of typesetting in context.Broadly though, I enjoyed this book, and would recommend it for anyone who enjoys type.

  3. says:

    This book contains page spreads covering the history of 100 popular fonts I was kind of surprised it didn t talk about Arial It was interesting, if a bit technical for the layman.

  4. says:

    I got this book from the goodreads giveaway It is a very nice book and interesting I would say it is useful, also Thank you for such a great book.